South Florida Symphony
OVERVIEW:
The South Florida Symphony Orchestra (SFSO), founded by Maestra Sebrina María Alfonso in 1997, has developed into a superlative cultural institution serving all of South Florida, ranging from Palm Beach, Broward, Miami-Dade, to Monroe County.
CHALLENGE:
SFSO embarked on the task of establishing a brand identity from the ground up to effectively showcase the institution and its forthcoming shows. This involved creating a cohesive visual identity that would resonate with audiences and accurately represent the essence of the organization.
MY ROLE:
Campaign design/Art direction, billboard banners, flyer design, email design, website design, social media post, print ads.
